JSW Steel Decarbonization Roadmap - Interactive Case Interview

JSW Steel's Decarbonization Roadmap

Interviewer: Rajesh Krishnan, Partner

Good morning! I'm excited to discuss this sustainability case with you today. Our client is JSW Steel, India's leading private steel manufacturer. Let me give you some context.

Client Overview: JSW Steel
Metric Value Industry Benchmark
Annual Production Capacity 28 MTPA ArcelorMittal India: 9 MTPA
Revenue (FY2023) ₹1,67,000 Cr ($20.1B) Tata Steel: ₹2,42,000 Cr
Carbon Intensity 2.51 tCO2/tcs Global Best: 1.85 tCO2/tcs
Current Energy Mix 73% Coal, 17% Natural Gas, 10% Renewables EU Average: 45% Coal, 30% Gas, 25% Renewables
The Challenge

Context: India has committed to net-zero emissions by 2070, and the steel industry accounts for 11% of the country's CO2 emissions. JSW Steel faces mounting pressure from:

  • New Carbon Border Adjustment Mechanism (CBAM) in EU markets
  • Domestic carbon tax proposals starting 2026
  • ESG-focused investors demanding clear decarbonization targets
  • Technology disruption from green hydrogen-based steel production

Your Task: The CEO has asked us to develop a comprehensive decarbonization roadmap that maintains competitiveness while achieving a 50% reduction in carbon intensity by 2030.

Time Remaining: 5:00

Please select your initial framework approach:

Technology Transformation

Focus on technological pathways: green hydrogen, CCUS, renewable energy integration, and process optimization

Value Chain Analysis

Analyze emissions across the entire value chain: raw materials, production, logistics, and end-use

Strategic Options

Evaluate build vs. buy vs. partner options for green steel capacity and carbon offset strategies