Digital Transformation Cases
SB
Sarah Bennett
Senior Partner, Healthcare Practice
Good morning! I'm Sarah Bennett, a Senior Partner in our Healthcare Practice. Today we'll be discussing a critical challenge facing one of our clients in the telemedicine space. I'll be taking an analytical approach to see how you structure problems and work with data. Let's begin.
Phase 1: Case Opening & Structuring
5:00
Client Background
MediConnect Virtual Care is a leading telemedicine platform that experienced explosive growth during COVID-19. They provide virtual consultations across primary care, mental health, and specialist services.
Key Business Metrics
| Metric | 2019 (Pre-COVID) | 2021 (Peak COVID) | 2024 (Current) |
|---|---|---|---|
| Annual Revenue | $45M | $380M | $195M |
| Monthly Active Users | 125,000 | 2.1M | 890,000 |
| Average Visit Volume/Month | 187,000 | 3.8M | 1.2M |
| Provider Network Size | 850 | 5,200 | 4,100 |
The Business Problem
MediConnect's CEO has engaged us with this challenge: "We're bleeding cash as patient volumes decline post-pandemic. Our unit economics have deteriorated, and we're unsure if our business model is sustainable. Should we pivot, optimize, or exit certain service lines?"
Select Your Framework Approach
Total Score
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